Honda’s Bulldog Kit Turns the Electric Super-One Into an 80s Nostalgia Trip

Honda is betting that millennial nostalgia has a price tag. The automaker’s accessory division, Honda Access, just unveiled the “Bulldog Style” kit for the Super-One electric hot hatch—a full visual overhaul that transforms the modern kei car into a rolling tribute to the legendary City Turbo II from the 1980s. The result is either brilliantly retro or deeply confused, depending on your tolerance for sticker-heavy aesthetics on a zero-emission vehicle.

Decals Meet Electrons: The Bulldog Returns

Here’s where things get weird in the best way possible: the City Turbo II earned the nickname “Bulldog” back in the day, and Honda’s apparently been sitting on that brand equity for decades, waiting for the right moment to resurrect it. That moment, apparently, is now—slapped across the doors, tailgate, and front bumper of an electric car. The decal treatment mimics the original Turbo II’s graphics, except Honda thoughtfully added “electric power” lettering underneath to remind you that this Bulldog doesn’t bark anymore, it just… hums.

It’s a genuinely clever bit of visual continuity. The Super-One already arrives with an aggressive stance—flared fenders, deep bumpers, the whole kit—so Honda designers wisely focused on layering details rather than redoing the entire car. The “Bulldog Style” package treats the accessories as punctuation, not a complete rewrite.

The Actual Hardware: More Than Just Stickers

The accessory catalog gets genuinely interesting once you move past the graphics. The centerpiece is a new roof spoiler that makes the stock unit look timid by comparison. It’s finished in black to match the roof, creating a cohesive visual flow that actually works. Below that, Honda added bi-color LED fog lights with a choice of white or yellow output—though their positioning between the side air intakes and central cooling inlet gives them a slightly awkward “we squeezed these in” vibe.

Rounding out the package are 15-inch aluminum wheels with a six-spoke design, also finished in black. They’re understated compared to what you’d get from Mugen (Honda’s performance division, which unveiled its own Super-One catalog just days earlier), but they’re proportioned perfectly for a kei car and avoid the overdone look. The whole kit walks a careful line between honoring the past and not turning the Super-One into a mobile cartoon.

The Car Underneath: Modest Power, Surprising Chassis Work

Don’t let the nostalgic packaging fool you—Honda actually put thought into the underpinnings. The Super-One runs a single electric motor rated at 63 hp in standard mode and 94 hp in Boost Mode. For context, that’s roughly 15 more horsepower than you’d get from the gasoline N-One kei car it’s based on, and it arrives instantly, which changes how the car behaves on tight Japanese roads.

More interesting is the chassis setup: Honda went beyond just bolting on accessories. The Super-One features stiffer dampers and wider tracks compared to the standard N-One, creating a more athletic stance and improved handling balance. There’s also an Active Sound Control system that synthesizes gear shifts and engine growls through the speakers—a feature that still feels gimmicky, but at least Honda’s not pretending the Super-One is silent.

Why This Matters (And Why It’s Oddly Smart)

On the surface, the Bulldog Style kit looks like nostalgia theater. And it is—Honda literally parked an original City Turbo II next to the accessorized Super-One at the 2026 Automobile Council in Chiba to drive home the visual connection. But there’s a real insight hiding in the accessories: in an era when electric cars are terrified to show any personality, Honda’s betting that enthusiasts actually want their EVs to *look* like something. A Bulldog rather than generic mall walker.

The kit also signals Honda’s confidence in the Super-One as a genuine enthusiast car, not a compliance appliance. You don’t spend design time on roof spoilers and LED fog lights for models you don’t believe in. Compare this to how half the industry treats electric hot hatches as afterthoughts, and suddenly the Bulldog kit feels like a statement: we think this car is worth caring about.

Availability and What’s Next

Pre-orders for the Super-One and its Bulldog Style accessories opened earlier this month in Japan, with the official market launch scheduled for May. Official pricing for the accessory package hasn’t been announced yet, but expect it to land somewhere in the “serious enough to matter but not outrageous” range typical of Honda Access kits.

The question now is whether this kit stays a Japan-exclusive or spreads globally. Given that the Super-One is already arriving in Europe (as the Honda e:ny1) and the UK market is apparently hungry for small electric hatchbacks, there’s a real opportunity here for Honda to export the Bulldog vibe. Western enthusiasts would probably eat up a retro-electric aesthetic that actually commits to the bit rather than just half-assing it with a sport badge and a few stickers.

Honda spent decades trying to bury the Bulldog name, and now it’s printing it on doors again. The fact that it actually looks good, and sits atop a properly thought-out electric chassis, makes this more than just a marketing nostalgia grab. The Bulldog’s back—just don’t expect it to growl.

Sources: Carscoops