Genesis just weaponized the definition of flagship luxury, and it doesn’t look like what you’d expect. The 2027 Genesis GV90...
Genesis
Genesis is playing the long game in the premium market, and its strategy is delightfully contradictory. While most legacy luxury...
Genesis didn’t come to Le Mans just to watch. The luxury brand showed up with a fully formed GT3 race...
Most race car concepts die in PowerPoint. They’re design exercises, board-room fantasies, things automakers wheel out at fancy events to...
Genesis is about to stop playing it safe. After a decade of methodical luxury positioning, the Hyundai Group’s premium brand...
